The government has published a 20-page guide to explain how Whitehall departments should use Twitter as part of their communications strategy. The Power of Information taskforce set up by the Cabinet Office has recommended greater use of social networking tools to help broaden government communications beyond traditional routes. Now Whitehall can Twitter away even when they are on holiday!
However, even its author admits that a 20-page strategy paper for government departments on how to use Twitter might be regarded as “a bit of over the top” for a microblogging tool with a limit of 140 characters a message.
If you want to check out a guest post on the subject by Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills, on Cabinet Office blog, Click here to read the Template Twitter strategy for Government Departments