3 Top Tips For Marketing Via Your Blog

In response to a number of inquiries about How to boost your Search position on Google, here are the three
Top Tips For Marketing Via Your Blog which we cover on our Low Cost Marketing Using WordPress one day seminar.

  • Chose a Compelling Title
  • Keep It Simple and To The Point
  • Tell Your Readers What They Want To Know

In order to boost your search engine rating on Google, Yahoo! and Bing, and make the most of your marketing effort, make sure that your blog posts take account of the advice they give about SEO. SEO is an acronym for “Search Engine Optimization”, and describes the techniques of improving the visibility of a web site or a web page in search engines via the natural or un-paid search results.

In the context of marketing your business, using your WordPress Blog to tell people about your goods and services is a great idea, so you want the most people to see it. This is the way to make Blogging help your business for very little cost, and so get the word out to as many people as possible. A good Blogger grabs the attention of their readers, and holds it long enough to establish an emotional connection, so that they will want to return.

Compelling Title
First of all chose a Compelling Title to grab the reader’s interest and attract them to visit your site. This may be repeated in the content, which will help the search engine spiders correctly rank your site. On Google, the PageRank will determine how close to the top of the search results your site or page appears in the list returned to the user. Make sure your title is relevant to your content and brings visitors who want to know more about your subject.

Keep Content Simple
Once your visitor has arrived, you have only a few seconds to give them enough information so that they can chose that they want to read on. Keep your content simple and to the point to hold their attention, and if possible provide a bullet pointed list near the start to aid comprehension. This will allow them to confirm that they are on the right site for their needs without wasting time reading the detail. It is better to have someone decide that they do not want your content and leave quickly, than have them read to the bottom and leave disappointed.

Give Them What They Want
Finally, tell your readers what they want to know, rather than what you want them to know. That means you have to write to satisfy your readers’ need for information, rather than for your need to tell people about your new Widget making process! Tell them what they will find immediately useful, so that they will feel grateful and want to visit you another time. A happy reader is more likely to buy from you than a resentful one who has had to wade through all your marketing copy to find the nuggets.

A word of caution about taking the optimization too far: some SEO experts will claim to get you to the top of Google using secret techniques known only to a few, for which you will pay a premium. As Google will tell you, deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

So in summary

  • Chose a Compelling Title to grab the reader’s interest
  • Keep your content simple and to the point to hold their attention
  • Tell your readers what they want to know, so they will visit you another time

To maximize the potential of your visitors, without spending a lot of money on marketing, apply the three tips listed above and you will satisfy your readers’ needs, help them to feel good enough to want to come again, while aiding the search engines put you it the correct place in the rankings. That has got to be a good deal,and a win for everybody.

Other Resources:

LCD Screens Ruled Hazardous Waste By Environment Agency

The Environment Agency has now ruled that LCD screens contain hazardous components, which will have an impact on businesses that have been using flat screens for some time and may now be considering replacing them. The liquid crystal substances themselves are not hazardous, but the back lighting fluorescent tubes are, as they contain mercury.

According to the Environment Agency website (which will not be winning any awards for accessibility or functionality in the near future):

On the evidence we currently have, all electrical equipment containing cathode ray tubes and most LCD televisions should be classified as hazardous once they have been designated waste. Waste Plasma displays and televisions do not appear to contain hazardous components and at the present time we do not consider these hazardous.

If the hazardous components referenced above are removed from the waste electric or electronic equipment, and there are no other hazardous components present, the equipment will not be classified as hazardous.

For more informationm on the subject, see the Hazardous Waste Links below:
Environment Agency Website
Environment Agency PDF

More on Internet Explorer 6

As most people who visit this site will be aware, TechCo Support have been patient voices calling for the scrapping of Internet Explorer 6 (IE6), and a move to newer standards based applications which support tabbed browsing. With a large number of web developers in our stables, the persistence of IE6 and its numerous bugs, odd interpretation of standards and peculiarities is a consistent drain on resources and a barrier to progress.

We came across this resource for dealing with the persistent bugs in IE6 which contains lots of usefull information and further links to IE6 nuggets:

Other Usefull Links and our earlier rants about IE6 may be found below:

Finally, if you missed our posting on IE6 and SEO, see: