The latest episode in the viral marketing campaign Compare The Meerkat has aired, and of course has made it to YouTube. This time the advert (a short film called The Journey of Courageousness) even has a trailer!
The film called The Journey of Courageousness, by Aleksandr Orlov, documents the courageous journey of the Meerkats from their home in the Kalahari desert to finally end up in Russia. As usual for this sequence of adverts, the production is excellent, and the storyline is brisk and full of comedic moments. Check out Sergei looking seasick on the ocean crossing!
Compare The Meerkat Film Trailer
The Journey of Courageousness – Compare The Meerkat Advert (Jan 2010)