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The latest episode in the viral marketing campaign Compare The Meerkat has aired, and of course has made it to YouTube. This time the advert (a short film called The Journey of Courageousness) even has a trailer! The film called The Journey of Courageousness, by Aleksandr Orlov, documents the courageous journey of the Meerkats . . . → Read More: More Viral Marketing with Aleksandr Orlov Everyone has heard about viral marketing right? You know, where a marketing campaign uses social networks to increase brand awareness and boost product sales. Who would have guessed that a man in a gorilla suit playing the drums would have been one of the most talked-about ads of the decade? The term viral comes from . . . → Read More: The Power of Viral Marketing |
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