Google Data Protection Audit Report Published

Have you ever seen the the ICO auditers? If your company was to receive a call from them, how well do think you would fare?

This week the UK Information Commissioner’s Office (ICO) has published an Executive Summary of its Data Protection Audit Report on Google, following the revelation that Google were inadvertently collecting wi-fi signals while mapping the country. According to their website, the ICO carries out consensual audits with data controllers to assess their processing of personal information.

Last year the ICO became aware that that Google Street View vehicles, which had been adapted to collect publicly available wi-fi radio signals, had mistakenly collected a limited amount of payload data, likely to include a very limited quantity of emails, URLs and passwords. Google agreed to facilitate a consensual audit by the ICO.

The framework that was included in the audit scope is as follows:

Framework: Google will conduct an internal assessment and provide a confidential written report (“Privacy Report”) to the Commissioner. This Privacy Report will analyze Google’s implementation of the privacy process changes it outlined on October 22, 2010 as it applies to Google’s UK operations. The Information Commissioner’s Office may then validate the Privacy Report’s accuracy and findings via an in-person meeting to review the Privacy Report at Google’s U.S. headquarters or at the offices of Google’s UK subsidiary. Google shall provide the Privacy Report to the Commissioner before such meeting.

Google has responded to the ICO report citing that the findings provided “reasonable assurance that Google have implemented the privacy process changes outlined in the Undertaking.” This was posted on the European Public policy Blog by Alma Whitten, Director of Privacy, Product and Engineering, whose appointment was announced on 22 October 2010.

While there are a few areas for improvement noted in the executive summary, there are none that would warrant the description of Earth shattering proportions. We would consider that any company that had been subject to a consensual audit by the Information Commissioner’s Office would be quite satisfied with the report. Knowing how good Google are at marketing, they will probably want to make capital out of it too.

Before we leap to judge Google, it is worth pointing out that in UK, the Data Protection Act 1998 requires every data controller who is processing personal information in an automated form to notify the ICO, unless they are exempt. Failure to notify is a criminal offense, and entries have to be renewed annually. If you are required to notify but don’t renew your registration, you are committing a criminal offense. Do you need to register?

If your company was to receive a visit from the Information Commissioner’s auditors, even with nine months notice like Google, how well do think you would fare? How many pieces of personal data has your company inadvertently collected over the years, and are still retaining for no legitimate purpose? Perhaps it would be worth a visit to the ICO website to find out if you need to do something now?

For more on the story:

Are Automotive Autopilots The Future Of Personal Travel?

Just for a change, let us venture away from the technology of personal computing and productivity, and into the automotive area. On-board computers have been getting smarter, just like hand held technology, so automotive manufacturers have had plenty of scope for adding new features like smart cruse control, automatic breaking and auto-park. Now those features have been taken a stage further so it is possible to see automotive autopilots becoming the future of personal transport.

Since it became known that Google has been using using driver-less cars for some time, a few things have happened. Firstly people have divided into two camps, those vociferously against the idea on all sort of grounds, and those for whom this technology could be start of the brave new world. Secondly, legislators have started to take notice. The US state of Nevada has set in motion Assembly Bill 511, which requires the state’s Department of Motor Vehicles to write rules of the road for self-driving cars.

According to news announcements, Google’s fleet of six Toyota Priuses and an Audi TT drove more than 140,000 miles and almost all of them were on auto-pilot, though Google staff manned the cars but not the controls. The only incident occurred when a car driven by a person rear-ended one of Google’s cars. The trials were conducted with safety as paramount, and having informed local law enforcement, and each trip was preceded by a normally driven car recording the route to be traveled. Never the less this is a significant step forward in motor transport technology.

The knockers have had plenty of ground for resisting this particular advancement, including potential loss of jobs, issues of safety, challenge of unpredictable circumstance and personal resistance. One commentator puts it succinctly when he said (in the style of the American NRA) “You’ll have to pry my 5-speed manual transmission from my cold, dead hands.”! This attitude has been captured by marketing types, as one automotive manufacturer, Dodge, have even incorporated this resistance into their commercial for the new 2011 Charger, see below.

On the plus side, the expected advantages of this technology include potentially safer roads, less pollution, higher traffic density due to the elimination of human response times, and freeing up of personal time for the driver. It could even allow for platooning, which is a concept of grouping vehicles into platoons which decrease the distances between cars using electronic, and possibly mechanical coupling, as a method of increasing the capacity of roads. The idea is attractive to local government organizations responsible for roads as it does not require expensive road sensors to be be built into the carriageway, or special trackways like some earlier attempts at driver-less cars.

Whatever your point of view, this is a technology which has the potential to change the way we use the roads, and may make the future for personal transport completely different to everything which has gone before. Automotive Autopilots may be the future of personal travel.

For more on the subject of Google and their auto-piloted cars, see the following links:

If you want to see the 2011 Dodge Charger Commercial check out Dodge Rebels Against Robots in New 2011 Charger Commercial

IE6 in a Corporate Setting is Malpractice and SEO

There has been a few comments back on our post, from back in March, containing the quote from Ed Bott, who stated that “Any IT professional who is still allowing IE6 to be used in a corporate setting is guilty of malpractice“. One person, who we will not name, offered the comment that IE6 is the basis for a whole developer community, so recommending it’s discontinuance was irresponsible and unprofessional. Besides, the commentator sneeringly pointed out that “hundreds of people had used that expression in web commentary.

Ignoring the obvious response to the “whole developer community” thing, of course we immediately did a quick Google search on the expression, and sure enough there are good number of matches (408 exact matches at time of writing). Does this mean that a large number of people had come to the same conclusion and used the same expression spontaneously, or was there some blatant manipulation of the search ranking by unscrupulous Search Engine Optimization (SEO) experts.

This also poses an interesting observation about the way the search engines, like Google, rank pages. If you search for the phrase Any IT professional who is still allowing IE6 to be used in a corporate setting is guilty of malpractice, the original page from Ed Bott appears fourth, and then does not appear again until page two; that is eighteenth in the results set.

At time of testing, the top three results, beating the original post, are as follows:

  1. LessThanDot (a phpBB powered Bulletin board)
  2. Integrity Technology Group (a Joomla powered site)
  3. A Twitter link (with the exact quote verbatim)

This is interesting, and shows just how important your Search Engine Optimization (SEO) can be. The Bulletin board beat the Joomla entry by having repetition of the phrase “Any IT professional who is still allowing IE6 to be used in a corporate setting is guilty of malpractice” twice in the body, plus a partial reference in the title.

The Tweet came an honorable third by repeating the exact quote, and due to the limited number of characters available had the highest match to “noise” ratio.

Could it be that “IE6 in a Corporate Setting is Malpractice” proposition, repeated often enough, could get you a top position regardless of the content of the surrounding article?

By the way to avoid this post jumping immediately to the top of Google simply by repeating the full phrase ad nauseum, we have deliberately shortened it to IE6 in a Corporate Setting is Malpractice. However human readers will be able to substitute the full expression unconsciously, and so allow us to sleep at night! The expression we have distilled down to is concise, accurate and meets the requirement for this exercise.

If you want to see for yourself, try the links below to search for the full expression:

As an intellectual exercise, we have dutifully entitled this posting IE6 in a Corporate Setting is Malpractice, and at the time of posting Google returns no results for the exact phrase “IE6 in a Corporate Setting is Malpractice”. Over the next few weeks we will keep searching for the expression and see how many web sites pick it up. Any that do repeat it in their content will become the subject of extra scrutiny to see if they are brilliant SEO expert who we need to model, or cheap rip-off sites to be added to our SEO blacklist.

IE6 in a Corporate Setting is Malpractice
If you are interested in playing the game, and contributing in some small way to the sum of human knowledge, click here to search Google for the exact expression IE6 in a Corporate Setting is Malpractice. Let us know what you think.

Google to Drop Support for IE6

It appears that Google is about to Drop Support for IE6, which might be the final straw for the outdated browser.

On the Official Google Enterprise Blog, under the tile of Modern Browsers for Modern Applications there is a post that confirms what right minded people have been pressing for for a long time: IE 6 is on it’s way out. The entry posted by Rajen Sheth, Google Apps Senior Product Manager, starts with the compelling reason why IE6 must go:

The web has evolved in the last ten years, from simple text pages to rich, interactive applications including video and voice. Unfortunately, very old browsers cannot run many of these new features effectively. So to help ensure your business can use the latest, most advanced web apps, we encourage you to update your browsers as soon as possible.

Although IE6 has been a staple for millions of users in the past, it is time to move on and embrace the future with tabbed browsers like IE8, Firefox, Chrome and Opera. On behalf of web users and developers everywhere, we thank you, Google!

To read more about this subject see:

New York Court Orders Google to Reveal Blogger’s Identity

A New York state supreme court judge has ordered Google to reveal the name of an anonymous blogger who maligned Liskula Cohen, a New York fashion model. The case could restrict Americans’ ability to slag off enemies from behind a veil of Internet secrecy.

The Vogue cover girl has now confronted and forgiven the anonymous blogger who trashed her on a special Web site. Steven Wagner, the attorney for Cohen said the decision would send a message to bloggers about the limits of permissible Internet speech.

Anne Salisbury, a lawyer for the blogger, argued that the raunchy digs at the model were nothing more than “youthful, jocular, slangy” terms – like “sleazebag,” “slime” and “pimp” – that are protected by the courts.

You can read more about this at the following links:
Google ordered to reveal blogger’s identity
Google reveals blogger’s identity to model

Questions to ask about SEO

Our article yesterday on Improving Your Search Engine Results has prompted a flurry of inquiries about Search Engine Optimization (SEO). The questions are something like this:

  • Do you do Search Engine Optimization?
  • Can you get me to the top of Google?
  • How much does it cost to get to the top of Google?
  • Will you do all the work for me?

The answers are pretty clear. Yes, we do offer a service to help you optimize your site for search engines. But that does not mean that we will pad a site with hidden links and create deceptive or misleading content on your behalf. Tricks such as doorway pages or throwaway domains are promoted by the SEO cowboys, but can actually damage your site’s ranking on Google.

Can we get a site to the top of Google? Yes we can and have done so on a number of occasions. However, a site’s placing in the listings is only part of the marketing strategy for a business, and it is far better to have visitors to your site who are interested in your products and services, and who may actually buy from you. For an example of a site we support which is at the top search Google for “End Leprosy. This site has a simple message, and if anybody searches for that key phrase, they will find that site.

How much does it take to get to the top of Google? The answer is likely to be more than you want to spend, if you are looking to compete for popular phrases. The question should be how much effort do I need to spend on marketing, to keep my business competitive. Not all effort needs to be directed at getting a higher placing in Google. Sometimes a good news story in the press will get you more business than thousands of pounds worth of SEO expertise.

Will we do all the work for you? No we will not. We can help with advice and technical assistance, about things like sitemaps, which the search spiders look for. We can advise you about accessibility issues like including titles in your links, and tags on your images. But you know your business best.

We will ask you searching questions about your content and marketing to ensure your site has the best information, both for people and the search engines. Remember the quality of our experiences are determined by the questions we ask ourselves, or in the case of SEO, that we ask you.

Finally before you engage your search engine optimizer there are a few important questions you should ask, rather than the common ones above. Some useful questions to ask an SEO include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What’s your experience in my industry?
  • What’s your experience in my country/city?
  • What’s your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

We expect our customers to ask these questions, and can provide answers to all of them. You should also know that these questions are available for free, on the Google Search Engine Optimization (SEO) pages, which you should check out before engaging our services, or those of any SEO experts.

Finally, before you contact us to ask us to provide our search engine optomization service, please read the Google Search Engine Optimization Starter Guide!

References:
Google Search Engine Optimization (SEO) pages
Search Engine Optimization from Wikipedia

Additional Material:
Washington Attorney General sues Internet Advancement again

Installing Google XML Sitemaps on a WordPress Blog

Someone asked me the other day how to install Google XML Sitemaps on a WordPress Blog, and I must admit I had to go and check it out. Actually, it is really easy, so the instructions are listed below. Follow these steps if you use WordPress and are considering installing Google XML Sitemaps:

  1. First Download the Google XML Sitemaps plugin from wordpress.org
  2. Unzip the plugin, then upload the full directory into your wp-content/plugins directory
  3. Use your favorite FTP program to create two files in your WordPress directory (that’s where the wp-config.php is) named sitemap.xml and sitemap.xml.gz and make them writable via CHMOD 666.
  4. Activate the plugin on the plugin administration page
  5. Open the plugin configuration page, which is located under Options, XML-Sitemap and build the sitemap the first time. If you get a permission error, check the file permissions of the newly created files.

That’s it! The plugin will automatically update your sitemap each time you publish a post, so theres nothing more to do.

You should note that Google XML Sitemaps plugin requires WordPress Version: 2.1 or higher.

Making your whole blog directory writable is NOT recommended for security reasons, so make sure you just set the rights on the two files sitemap.xml and sitemap.xml.gz to CHMOD 666. You can find more information about CHMOD and how to make files writable at the WordPress Codex.

Happy Blogging!