Do you see yourself as a budding SEO Guru and want to spot the next big thing? Have you heard lots of conflicting SEO advice but are not sure which to follow? Have you ever wondered where SEO companies go for inspiration and great advice? Web Marketing and SEO are inextricably linked so that is why this post is titled How To Be An SEO Guru
If you want to be your own SEO guru, or take your first steps on the road to expert status, there are a few simple pieces of advice we wish that we had been given when starting out:
- Read everything you can about SEO
- Follow the Google Webmaster Guidelines
- Study the best SEO examples you can find
Read Everything About SEO
It has been said that if you read ten books on a subject by different authors, you will own that subject. This is also true about SEO, except that you must keep reading in order to stay current. SEO books date very quickly, and techniques that were leading edge two years ago may not work now. Each SEO expert has their own slant on the subject, and can offer something to the jigsaw, but remember, no-one knows it all!
Read every article you can about SEO, watch every video by the SEO experts, and if you can, get to talk to them. Make sure you include Webmaster Guidelines on your monthly reading list, too.
Webmaster Guidelines
It should not need saying, but follow the Google Webmaster Guidelines. If you want to get your website to the top of the rankings for your chosen keywords then it is important to follow the Google Webmaster Guidelines. It is true that there are techniques that might give your site an unauthorized boost, so called “black hat” techniques, but they will not help you if it gets you blocked from the search engine results. The only reliable way to ensure that you stick to the rules is to read the guidelines from the people who wrote that particular book, Google.
When you have read this article follow the link below to Google Webmaster Guidelines and bookmark it, or bookmark this page.
Study the SEO Best
If you want to be the best at anything then you have to study the techniques of the people who are currently rated as the best. Train where the best SEO Gurus train. Attend the conferences and seminars where the SEO experts hang out and listen to them talk. If you can, sign up for at least one SEO training from a renown expert per year, and if possible more. When you are trained by an SEO expert you will get the chance to ask the important questions directly, and of course you get to hang out with them too.
What To Do Next
In the run up to the new year, and the New Year resolutions, how about making a pledge to help you on the way to being your own SEO guru?
Decide that you are going to market your website and boost its position for your chosen keywords
Commit yourself to sign up for tuition from an SEO expert in January
Act now, and look out for SEO tips in the New Year!
PS, where do we go when we are seeking inspiration? Try BrandSEO.com
Have a happy and prosperous new year!
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