Sometimes we get so used to using all the latest tools and tips that it is easy to forget that not everyone uses the Internet or a blogging tool like WordPress every day. Continuing our support series, we are publishing a few tips and tricks for getting started blogging with WordPress.
First of, in the Codex try
A question we often get asked is “What is the difference between a post and a page?”. There are a few key differences between a post and a page, which you should consider before setting out on your first site:
Pages are static entities that you create and edit, and then ere displayed using the Sidebar Widget. On the other hand posts are dynamic and listed in reverse chronological order on the blog home page. You can access posts by using Categories, Recent Posts or Archives and the RSS feed of the blog.
As a rule of thumb, use pages for content which you do not expect to change much, and posts for your daily news and fast changing information.
For example, if you are a startup business and sell a small number of products, you might have a page describing each product. However, to increase your coverage of keywords, you could produce a number of posts describing the products in different ways. Each of these landing posts should be optimized for a different keyword. As a result of doing this,
- Your search traffic will increase because you’re targeting more keywords.
- Your conversion rates will increase because your posts have relevant content related to the keywords.
Happy Blogging!