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How Long Should A Blog Post Be?

Our post last Thursday has sparked some debate around the office about how long a blog post should be. I mean honestly, a blog post should be as long as it needs to be, and no more!

It is a bit like the instruction I was given all those years ago when as a newbie mechanic I asked how far should I tighten a bolt. My mentor, a wily old veteran who had probably been around at the retreat from Dunkirk (or is that Dunquerke?), nodded sagely and then told me (with a straight face) to tighten it until it snapped, and then back off a bit…

As a rule, I always finish a blog post off and then leave it for a few hours before going back to edit down a bit. Usually it just needs to have a few superfluous words removed, and the odd repetition corrected. That is really the same thing, as my old mentor would have advised; write until it is just too long, and then back off a bit!
A quick random sample of a few blogs gives a sample (admittedly unscientific!) of post length as a general guide. The following are average word count per post:

  • Techco Support average 368
  • Bruce Thompson Coaching average 438
  • Guardian Technology Blogs average 665

However if you average up posts from one of the more prolific bloggers, the word count can be a lot higher. Penelope Trunk of Brazen Careerist averages about 1500 words a post, with some as high as 1856.

Now if you think about it, the length of you article reflects the content. For a helpdesk how-to, you really only need to know the problem and solution, so a low word count is appropriate. For a coaching article, more wordage is required, because there is likely some scene setting, to give people the vision, sounds and feelings that they might experience. If you are a worldly wise uber-blogger like Penelope Trunk you probably have a lot more to say.

The advice we give to trainee bloggers who ask the question “How long should a blog post be?” is simple and gradual:

  • Aim for 200-300 word to start with
  • When confident aim for 400-800 words on a specific topic
  • Once you are a veteran blogger, make your post as long as it needs to be!

To check out the blogs we have sampled here, click on the links below to take your own word count:

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Top Tips For Writing A Blog

We often get asked to give advice and tips about writing a blog. Common questions people ask are:
How much should I write on my blog? How frequently do I need to add posts? What do I do if I get stuck and can’t think of anything to write? While we cover this sort of thing during our WordPress training, it doesn’t hurt to extract a couple or three top tips for writing a blog, just as a reminder. They are:

  • Aim for 200-300 word to start with
  • Write every day if you can
  • Find Inspiration in anything you do

How Long Should I Make My Post?
For a beginner, we advise you to make your first few posts about 200-300 words, about something you are really passionate about. If you find you have a lot more to say, check if you could split it into two or more smaller articles. If you are a prolific writer, then you can make you posts longer, but for a start, aim to have just three bullet points.

How Frequently Should I Write?
Our advice is to publish small articles every day on your site if you can. That way the content stays fresh. If you find that too time consuming, try a small submission every two or three days, or once a week. If you have split a long article into two smaller segments, post the second part the next day

What Do I Do If I Get Stuck?
Anybody can get a block if they are a writer, it is par for the course. If you found yourself going too long without inspiration try this easy sequence:

  • Clear your mind and do something completely different for a while.
  • When you have had a complete break, go and read the newspaper, on-line news, watch TV or surf the net.
  • When you see something which interests you, imediatly write about it!

If you use this technique, you can find Inspiration in anything you do. It really is that easy! Good luck and happy blogging!

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IAP WordPress Blog Goes Live

The Institution of Analysts and Programmers has embraced the Web 2.0 concept and changed the format of it’s website to the popular blog format. The site is using WordPress, with the Atahualpa WP Theme by BytesForAll.

The Institution is Britain’s leading professional organisation for people who work in the development, installation and testing of business systems and computer software. A number of PRINCE 2 Practitioners are members of the IAP, and a few hold prominant positions in the organisation.

If you want to see what the new WordPress powerd IAP website looks like click here to visit The Institution of Analysts and Programmers

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Featured WordPress Blog – Chas Harris Footloose

Our featured blog this week is a hosted at WordPress.com, and it is by Charles Harris of Footloose Films. It is a good example of why blogging using WordPress is such a liberating outlet and is part of what make the Internet great. Check out “Best TV drama, my arse” for a sample of Charles’ forthright opinions.

Charles Harris is an experienced award-winning writer-director for cinema and TV. He sold his first script for production in Hollywood and has since worked with top names in the industry from James Stewart to Spike Milligan. As script consultant, he has helped professional writers from Britain, Europe and USA, sat on BAFTA awards juries and lectured on MA courses at London University and London Film School. He is also a qualified NLP trainer and Advanced Presenter.

The Chas Harris Footloose site carries information on Writing and Directing, with a sideline of NLP and Martial Arts! It is small but growing steadily, so we will keep a watching brief on this site. Charles runs workshops on writing Treatments, Screenwriting, and Pitching, which is grabbing the attention of entertainment industry professionals in just a few words. Everybody can use some tips on that!

The WordPress theme used on the Chas Harris Footloose site is Andreas04 by Andreas Viklund. Andreas is responsible for a number of themes, which we have used on our many hosted WordPress blogs.

Follow the links below for more information

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Dealing with Comment Spammers in WordPress

If you’ve been on the internet for any amount of time you’re probably familiar with “spam” in your email inbox. For the uninitiated, spam is an unsolicited commercial message trying to sell you something. Some of this is generated by botnets, groups of hijacked PCs which are working secretly for a botnet controller, sending unsolicited mail using the mailbox of unsuspecting PC owners, or probing websites for security vulnerabilities. Other spam is posted by people who have nothing better to do.

So what does this have to do with WordPress blogs? Well just like you can get spam messages in your inbox, people will leave spam comments on your blog. Unlike email spam, where the target is you, in an attempt to get you to buy something, comment spam generally targets search engines like Google or Yahoo! trying to increase the PageRank of a website.

You are probably aware that Larry Page and Sergey Brin of Google pioneered a search technique called PageRank. Basically what it does is, in addition to looking at the content of a page they index, they also look at who links to a page and what that link says. This technology is what made Google very good at returning relevant results, and made it the most popular search engine today. So why on earth would a spammer target a search engine through your WordPress blog? Simples! As Aleksandr Orlov the meerkat would say!

By posting a comment on your blog with a back-link to the site they are promoting, they hope to cash in on the PageRank of your site and so increase the ranking of the target site. With hundreds of bots in a botnet, all probing for open comments on WordPress blogs, they could theoretically get to the top of Google search listings for a targeted key phrase. What is possibly more annoying for the webmaster of a spammed blog, linking to a site which is identified by Google as a problem site, could damage the PageRank of the blog which has been spammed. This comment spam or link spam as it is known can be the bane of a popular WordPress blog.

So how do you avoid getting spammed by the comment spammers? Try the following simple tips:

  • Activate the Akismet wordpress plugin
  • Install a CAPTCHA (Completely Automated Public Turing-test to tell Computers and Humans Apart) on your comment form
  • Set Discussion Settings to An administrator must always approve the comment

If you are up to editing your web server system files, you can also block the IP address of frequent spammers if you find that a few IP’s are constantly sending comment spam. The easiest way to get rid of these spamers is by blocking their IP address using .htaccess method; adding the following to your .htaccess file:

<limit GET POST>
order allow,deny
deny from xx.xxx.xxx.001
deny from xx.xxx.xxx.002
deny from xx.xxx.xxx.009
allow from all
</limit>

You can list as many sites as you like in the list, putting each one on a new line as above.

By the way Spammers, posting spam to comments on this site will get you an entry on the Google spam report at https://www.google.com/webmasters/tools/spamreport, as we use Google Webmaster Tools. As we moderate every comment before it is posted on the site, link-spam will never see the light of day, so you are just wasting your life.

For legitamate ways to increase the PageRank of your homepage, see our earlier post on the subject entitled Improving Your Search Engine Results

If you are interested in even more imaginative ways to fight link spam, check out Conversation With An Idiot Link Broker, from Danny Sullivan at Search Engine Land! Click here to read Conversation With An Idiot Link Broker

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McAfee Security Scan Problems

It was reported by one of our Windows XP users that they were getting a message from McAfee Security Scan® with a request to Check My Security Status. As we protect all of our Windows PCs using McAfee, this message was not out of place, and the user clicked Scan Now. The alarm bells started when the Security Scan reported that there was no anti-virus software installed, which just is not true.

A cursory glance (right click on the Shield in the system tools) shows that VirusScan Enterprise was alive and well on his machine, and the consol showed that the last auto-update was successful. Initial attempts to uninstall the unwanted program using Control Panel, Add or Remove Programs were unsuccessful. Googling the phrase How do I get rid of McAfee Security Scan turned up several suggestions involving booting into Safe Mode or installing anti-malware programs. There were also several suggestions that McAfee Security Scan is downloaded with an update to Adobe Reader, which our user had recently installed.

This is the removal method which worked for us:

  • Run msconfig using the Start, Run dialoge
  • When msconfig has loaded, click on the Startup tab
  • Find the entry for McAfee Security Scan, and uncheck the box
  • Then click on Apply

This will prevent the application from reloading next time you start up. Next you need to uninstall the application:

  • Call up Windows Task Manager
  • Click on the Applications tab
  • Click on McAfee Security Scan then click the End Task button
  • Fire up Control Panel then double click Add or Remove Programs
  • Wait a minute and McAfee Security Scan will relaunch and appear again in Task Manager, just like malware!
  • In Task Manager, click McAfee Security Scan, then End Task again
  • In Control Panel, immediately click Change for McAfee Security Scan, then Remove

If you have found this program installing itself without your conscious intent or consent we suggest that you voice your disapproval to Adobe. If enough people post their disapproval of this forced installation of annoying software to Adobe, they might just change their policy.

To any Adobe directors reading this, let me be the first to admit that you market some brilliant software, which is a credit to your company. Why risk your excellent corporate image with this offensive and shoddy software installation tactic?

For anyone else who is installing or upgrading Adobe Flash or Reader, take special note that there is an optional McAfee Scan listed in the installation that must be unchecked if you do not want to install McAfee Security Scan.

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The Power of Viral Marketing

Everyone has heard about viral marketing right? You know, where a marketing campaign uses social networks to increase brand awareness and boost product sales. Who would have guessed that a man in a gorilla suit playing the drums would have been one of the most talked-about ads of the decade?

The term viral comes from the spread of information, and hence brand awareness, by word of mouth or self-replicating viral processes, which is analogous to the spread of pathological and computer viruses. The power comes through fans downloading and forwarding the ad to friends. Some notable examples are:

Bear Fight – John West Salmon
Released in November 2000, and starting out as a nature documentary, this witty ad quickly turns into a fight between a man and bear over a salmon. The bear was in fact a stuntman in a 7ft-tall bear suit from Jim Henson’s Creature Shop. Written by Paul Silburn and directed by Daniel Kleinman, this was one of the first ads to use the viral power of the internet.
Click here to watch John West Salmon ‘Bear Fight’

Cadbury’s Gorilla
Cadbury’s Dairy Milk 2007 Gorilla advertising campaign was heavily popularised on YouTube and Facebook. This ad had a massive impact, being viewed more than 10 million times on YouTube, spawning numerous spoofs and winning a string of awards for its director, copywriter and art director Juan Cabral.
Click here to view Cadbury’s Gorilla Advert

The Return of Monkey – PG Tips
When PG Tips wanted to revise the Monkey character and reconnect with its advertising heritage, they called on copywriters Mark Waites, Ben Mooge and Al Maccuish, along with Mother creative directors, Rob Saville and Mark Waites to produce a witty storyline. In the first ad from January 2007, Monkey returns drenched and dishevelled as a mascot on the front of a truck. Ten thousand people signed up to Monkey’s MySpace page within the first few weeks of its launch.
Click here to watch PG Tips ‘The Return’

T-mobile adverts
Real-life aspiring musician, Josh Ward, has been challenged by T-Mobile to put together a band of hundreds or even thousands of musicians, using its free unlimited texts and internet on mobile for life rewards on pay as you go. Josh appeared in the first part of the campaign in September 2009 which saw real people being stopped in the street and asked what they would do with free texts for life. Josh, who was originally filmed on his way to a gig in London’s Brick Lane, said he’d use free texts for life to set up a superband – so T-Mobile challenged him to make his dream a reality. Since he started his quest, over 24,000 people have logged onto Josh’s MySpace profile and his videos have had more than 6,000 views on YouTube .
Click here to view T-mobile What would you do with free internet for life?

Comparethemarket: Comparethemeerkat
One of my personal favorites is the meerkat ads on TV from VCCP. Aleksandr Orlov is an aristocratic meerkat, and the founder of www.comparethemeerkat.com, which is constantly being mistaken for the other site, which is in no way similar! The character is voiced by Simon Greenall, and Aleksandr now has in excess of 600,000 Facebook fans, and 31,230 Twitter followers last time I looked. The insurance site increased its market share of UK insurance comparison site visits by 76% between January and August 2009. Not bad for some cute but simple puppets and a good idea. It even has a great jingle which just goes round and round in your head all day – com-pare-the-meer-kat, dot-com! Simples!
Click here for the Official Compare the Meerkat Advert
Click here for the Official Compare the Meerkat Bloopers

Although marketing experts acknowledge that the basic form of viral marketing is not infinitely sustainable, the successful campaigns can be spectacular and have world-wide impact. If you are planning a viral marketing exercise, you just better be prepared for it to be a success!

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Advice at the Intersection of Work and Life

Featured WordPress blog: Brazen Careerist – Advice at the intersection of Work and Life

This week we are visiting a blog which is a wonderful place to draw inspiration if you are a writer or blogger, and highly entertaining for everyone, even if they are neither. It is titled Brazen Careerist, by Penelope Trunk, with the subtitle Advice at the intersection of Work and Life. It contains such gems as “if you want to be an idea person, you should sit down and write an idea first thing in the morning”.

Penelope Trunk is the founder of 3 internet companies, most recently Brazen Careerist, a social network to help young people manage their careers. As an entrepreneur she got a column in a national magazine and started giving advice in places like Time magazine, the Wall Street Journal, and the London Times. Her career advice now appears in more than 200 newspapers.

As she points out in Penelope’s Guide to Blogging, a blog is a great way to figure out what you want to do with yourself because writing regularly is a path to self-discovery. For that blinding insight alone she deserves a visit, but believe me, the rest of the site is filled with the same sort of wisdom which bloggers, job seekers, and Internet savvy in general should be immersed in every day.

Another point she has made in her blog is that personal responsibility is the most important trait of a successful career. This is one right out of our business coaching manual and a sentiment we have been able to identify with in other ventures such as life coaching and presentation skills training.

Would be bloggers would befit from reading Penelope’s post entitled What makes a blog successful? This contains some interesting views about why you should blog; we might even make it required reading on our Getting Started With WordPress training!

To read more from this entertaining blogger, click here to visit Brazen Careerist

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Top Technology to fill those Christmas Stockings

As it is less than one month to Christmas, we have decided to list some of our favourite tech gadgets to help you fill stockings over the festive season

Mario Kart with Wii Wheel (Wii) – Wii Remote Not Included

  • The Wii Wheel transforms the Wii Remote controller (not included) into a steering wheel that feels natural in anyone’s hands, while the Wii Remote and Nunchuk; controller offer a classic control style for the Mario Kart veteran. In either configuration, players can perform speed-boosting tricks with a shake of the Wii Remote.
  • Players can race as their favourite Nintendo character, or even as themselves! Mario Kart Wii lets players race with their personalized Mii; characters. And racers will see other Mii characters they have created cheering from the sidelines on some race courses.
  • Players can compete with up to three friends in their living room. Or challenge up to 11 opponents via Nintendo Wi-Fi Connection in the biggest Mario Kart race yet. All tracks and modes of play are available via Nintendo Wi-Fi Connection, and players can visit the Mario Kart Channel to compete in tournaments, check rankings, see when their friends are playing and download ghost data.
  • Cruise new tracks and arenas or tour classic courses from Super Mario Kart;, Mario Kart; 64, Mario Kart;: Super Circuit;, Mario Kart;: Double Dash!!; and Mario Kart; DS. Tired of riding on four wheels? Bust out one of the new motorbikes for special tricks and techniques.
Wii Fit Plus with Balance Board (Wii)
Wii Fit Plus solus is the ultimate upgrade for your Wii Fit. For those who do not have Wii Fit yet they can get all New Wii Fit Plus, and as well as experiencing all these features of the original Wii Fit. Wii Fit Plus will offers all the features of the original application with the addition of all new features to make your workout more productive and personal, as well as some great new fun games. Wii Fit Plus is a great way to let everyone in the family combine fitness with fun.

Wii Fit Plus has loads of new features, including:

  • Aerobic Exercises: New Additional Jogging Courses, Ste Rythum Remix all-new songs.
  • Muscle Exercises: 3 New Muscle Exercises.
  • Yoga: Includes 3 New Poses.
  • Balance Games: Heading, Ski Jump, Ski Slalom, Tightrope, irritating maze, Penguin game,
    Snowboarding, and meditation.
  • Training Plus: Skateboarding, Rythum Kung Fu, Dungeon Jogging, many more.
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Matt Mullenweg: 10 blogs to make you think

Regular bloggers will already know that Matt Mullenweg is the co-founder of the WordPress blogging software and founder of Automattic, a company that runs WordPress.com and Gravatar. He has just published an article on cnn.com entitled 10 blogs to make you think. His stated job as the co-founder of WordPress is to help many more people start blogging, and his top ten list is a great place to start reading if you are new to blogging, or a seasoned vetran.

His first recomendation is Scripting News by Dave Winer, who pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software. We particularly like Dave’s blog about the Android operating system, Droidie. This is a blog about the Droid phone from Motorola with the Verizon service and Android 2.0 operating system. We are interested in anything to do with Android OS at the moment, having just taken delivery of an HTC Hero.

Other notable blogs and sites nominated by Matt include Open by Glyn Moody, Raw Thought from Aaron Swartz (check out his FBI file!) and the daily comic XKCD

To read the full article by Matt click here to read Mullenweg: 10 blogs to make you think on the cnn website