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Questions to ask about SEO

bgt — Mon, 20 Apr 2009 19:10:16 +0000

Our article yesterday on Improving Your Search Engine Results has prompted a flurry of inquiries about Search Engine Optimization (SEO). The questions are something like this:

Do you do Search Engine Optimization?
Can you get me to the top of Google?
How much does it cost to get to the top of Google?
Will you do all the work for me?

The answers are pretty clear. Yes, we do offer a service to help you optimize your site for search engines. But that does not mean that we will pad a site with hidden links and create deceptive or misleading content on your behalf. Tricks such as doorway pages or throwaway domains are promoted by the SEO cowboys, but can actually damage your site’s ranking on Google.

Can we get a site to the top of Google? Yes we can and have done so on a number of occasions. However, a site’s placing in the listings is only part of the marketing strategy for a business, and it is far better to have visitors to your site who are interested in your products and services, and who may actually buy from you. For an example of a site we support which is at the top search Google for “End Leprosy“. This site has a simple message, and if anybody searches for that key phrase, they will find that site.

How much does it take to get to the top of Google? The answer is likely to be more than you want to spend, if you are looking to compete for popular phrases. The question should be how much effort do I need to spend on marketing, to keep my business competitive. Not all effort needs to be directed at getting a higher placing in Google. Sometimes a good news story in the press will get you more business than thousands of pounds worth of SEO expertise.

Will we do all the work for you? No we will not. We can help with advice and technical assistance, about things like sitemaps, which the search spiders look for. We can advise you about accessibility issues like including titles in your links, and tags on your images. But you know your business best.

We will ask you searching questions about your content and marketing to ensure your site has the best information, both for people and the search engines. Remember the quality of our experiences are determined by the questions we ask ourselves, or in the case of SEO, that we ask you.

Finally before you engage your search engine optimizer there are a few important questions you should ask, rather than the common ones above. Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What’s your experience in my industry?
What’s your experience in my country/city?
What’s your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

We expect our customers to ask these questions, and can provide answers to all of them. You should also know that these questions are available for free, on the Google Search Engine Optimization (SEO) pages, which you should check out before engaging our services, or those of any SEO experts.

Finally, before you contact us to ask us to provide our search engine optomization service, please read the Google Search Engine Optimization Starter Guide!

References:
Google Search Engine Optimization (SEO) pages
Search Engine Optimization from Wikipedia

Additional Material:
Washington Attorney General sues Internet Advancement again

Improving Your Search Engine Results

bgt — Sun, 19 Apr 2009 14:10:33 +0000

Have you ever wondered how to get your business up to the top of Google or Yahoo! search results? Companies and individuals the world over have pondered this almost since Larry Page and Sergey Brin came up with the idea of PageRank (after Larry Page) and founded Google. Some specialist companies charge hundreds of pounds a month just to help you keep your business at the top of the Google results.

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of measuring its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

So how do you improve your position in the search results? Our advice is that if you want to reach the top of the Google search engine then you should build a Blog on your website, and start Blogging.

How do Blogs increase your placement in the Google search engine results? First, Blogs increase the amount of content on your website. Google spiders love to see content, and the more content you have the better. If you have enough content on your site, then Google will deem you an authority site on the topic. If you provide a service rather just having a page full of advertisements, then you get a better page ranking.

If you accept that Blogs are the way to go, the next question would be what Blog program to use? The top Internet Marketers in the world recommend WordPress, which is available at wordpress.org. For some options on starting a Blog see our WordPress Tags

Another advantage of WordPress is that it is a top pick for many search engines. WordPress creates site maps and automatically pings the search engines each time you update your Blog. The best news is that WordPress is FREE.

By making Blogging part of your daily schedule you can increase content on your site and help to improve your page ranking in the search engines. If you can increase your placement simply by writing a Blog, then why haven’t you started Blogging yet? We will be running a regular series of articles on Blogging, WordPress and Search Engine Results on this site to help you get started on the Internet. Why not come back every day and check us out?

For resources to help you get started with your first Blog, see the following links:

Web Site Hosting

bgt — Tue, 09 Sep 2008 21:02:27 +0000

Do you need web site hostng?

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own website accessible via the World Wide Web.

TechCo can host your website for a fraction of the cost of a Broadband connection. Visit tcslhosting.com and check us out.

Who are TechCo Systems?

bgt — Thu, 14 Aug 2008 21:54:01 +0000

TechCo Systems are a dynamic Bristol based development company, whose key values are Quality, Honesty and Excellence. They value diversity, having strength in depth, with qualified, experienced project managers, graphic designers and developers. TechCo Systems products are

Platform-independent,
Database-driven for flexibility
Standards compliant for usability
Controlled by the customer

If you want to get started on the Internet click here to contact TechCo Systems

WordPress Sites

bgt — Sun, 01 Jun 2008 23:59:45 +0000

TechCo Systems have links and associations with a several WordPress based sites, in a number of genres.

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Demo Sites on wordpress.com
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